← Close Project

Chobani Oatmilk

Packaging Design
Launch Campaign

Design / Art Direction: Joakim Jansson
Creative Direction: Lisa Smith
Photography: Grant Cornett

Packaging

One of my first projects was working on the Chobani® Oatmilk packaging, lead by Joakim Jansson and Lisa Smith. It included 5 varieties of oatmilk, as well as 6 flavors of yogurts. We worked with illustrator Luke Best on the packaging.

Campaign

After the packaging, we worked on the campaign, insipired by norman rockwells paintings that played with negative space, and helped oatmilk, which at the time was viewed as foreign and strange, seem familiar and approachable.

One of my first projects was working on the Chobani® Oatmilk packaging, lead by Joakim Jansson and Lisa Smith. It included 5 varieties of oatmilk, as well as 6 flavors of yogurts. We worked with illustrator Luke Best on the packaging.