johnvetter

Chobani® Oatmilk

One of my first projects was working on the Chobani® Oatmilk packaging, lead by Joakim Jansson and Lisa Smith. It included 5 varieties of oatmilk, as well as 6 flavors of yogurts. We worked with illustrator Luke Best on the packaging.

Design / Art Direction: Joakim Jansson
Creative Direction: Lisa Smith
Photography: Grant Cornett

[View..]

Chobani® Probiotic

I worked on the launch campaign for Chobani Probiotic. Finding the balance of scientific and natural, researched but tasty, was a tricky one to navigate. We were blessed to work with River Cousin on the illustrations that landed the idea.

Design / Art Direction: Will MacNamara
Creative Direction: Leland Maschmeyer
Illustration: River Cousin

[View..]

Impossible

I worked on the packaging and some launch materials for Impossible food. Impossible is on a mission to convince meat lovers to eat less meat and reduce people’s carbon footprint in an easy and accessible way.

[View..]

Chobani® Coconut

For the Chobani Coconut campaign, we aimed to bring to life the tropical dessert flavors in escapist worlds. We worked with photographer Jessica Pettway to bring it to life.

Design / Art Direction: Gabrielle LaMontagne
Photography: Jessica Pettway

[View..]

Chobani@ Coffee Creamer

We worked on the Chobani® Coffee Creamer packaging with Lan Truong to make simple, utopian, and psychedelic landscapes for the artwork.

Design / Art Direction: Gabi LaMontaigne, Will MacNamara, Anisa Suthayalai
Creative Direction: Leland Maschmeyer
Illustration: Lan Truong
Photography: Cody Guilfoyle

[View..]

Centersquare

Centersquare was founded in 2024 through the merging of Cyxtera and Evoque. Specialising in colocation and data centre services, Centersquare hopes to become something secure, exciting, and trustworthy.

[View..]

Medieval Times

Medieval Times is a mostly faithful interpretation of Haas Times from a 1980’s Haas Foundry type specimen. The capital forms are inspired by various lombardic references, but all drawn as originals, in ways to contrast and compliment the times characters.

[View..]

Grapefruit

Grapefruit is a text font based on an inky, Jannon printed with metal type that I found in a 1970s yogurt cookbook. I wanted to maintain that charm that drew me to it in the first place as best as I could, as well as the roundness and low contrast from the printing. The initial goal for this was to use in a personal cookbook project.

[View..]

Joist

Joist is a monospaced font based on a newpaper sample I couldn’t identify the type from, that had large ink trap holes punched in the punctuation. I wanted to make something that felt building block inspired with this industrial detail.

[View..]

Logos and Lettering

Selected lettering and logos I’ve designed.

[View..]

John Vetter

Index

Information